S01 E15 – Tom Abbott – The Art of Social Selling
Tom’s book Social Selling discusses and touches on many areas of building fantastic relationships on social media and generating leads and revenue online by leveraging those social media sites.
Having a website where people can search and find you Google is a good start but people are mostly looking for services or expertise on social media sites like Facebook, Twitter, Linkedin and Google+. Therefore, having a profile that is optimized for your target market is very crucial in this success. Tom mentioned that people need to change the way they sell because customers are changing the way they buy. We need to be searchable on social media and we need also to be findable.
One the most important tips of the show is actually how to get to know which social media site your customers are on.
There are more and more things we discussed during the interview, so make sure you tune in and listen live.
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BioSales expert, motivational speaker, thought leader, and pioneer of evolving sales processes through social media. A regular contributor to Singapore Business Review and Singapore Marketer, he has been featured in The Singapore Straits Times newspaper and interviewed on radio 938LIVE. He is the author of ‘The SOHO Solution’ and ‘Social Selling’.
Abbott’s sales, sales leadership and social selling programmes impart cutting-edge best practices gleaned from fifteen years of working with global market leaders in every major industry including Crocs, Fuji Xerox, Marina Bay Sands, Singtel and Tissot. An inspiration to sales professionals and sales leaders the world over, he attributes the novelty of his approach to a natural curiosity that drives him to push the limits: in thought, action, and education.
He is passionately committed to evolving the sales, sales leadership and social selling process of organizations in Singapore, Asia-Pacific and worldwide.