S01 E01 – Joel Primus – How to Build a unique $10M brand Part 1
During the interview, we discussed the following:
- How to build a very unique idea and raise millions of dollars capital
- How passion can make a big difference
- What are the lessons learned through the entire process
BioJoel Primus, President and Founder Naked Inc, is a 2004 grad at Rick Hansen Secondary School. He spent his days running with a little drama class mixed in there. Both Mr. Neufeld and Miss Male made lasting impressions on Joel but he had amazing experiences with all his teachers. In his senior years Joel won back to back track and field provincial championships in the 3000m and 1500m. Joel also still holds many running records at RHSS.
Joel graduated high school with a full ride scholarship to High Point University to run Track & Field and Cross Country but just a year later an achilles tear ended his running career.
Inspired by his exposure to performance apparel during his athletic career and luxurious fabrics while traveling South America, Joel sought to create Naked. His vision was to create an innovative apparel brand that would combine performance and luxury to redefine the way clothing worn close to the skin fits, feels and functions. In the promotion of Naked, Joel has raised over 10 million dollars in Venture Capital and appeared on CBC’s Dragons’ Den three times in addition to Entertainment Tonight Canada, eTalk in Canada, Urban Rush, Shaw TV’s The Express and The Fanny Kiefer Show.
Joel was recently selected as one of BC Business’ Top 30 Under 30 entrepreneurs and has funded the creation of multiple computer labs in Ghana through his charity, Project World Citizen.
In 2014 his company relocated to New York City where he now lives and works with his wife and child (with one on the way).
Joel Primus Personal Website